Product Photography is mainly about accurately presenting a product online or in catalogues or magazines. However more creative, eye-catching images are needed in marketing or in web design as hero images!
I’ve been updating my commercial product photography portfolio recently to show more of my work that can be used for advertising, online or in print!
In contrast to portraiture there is no human interaction in still life photography, however great attention to detail is of the essence, to make products stand out! Most product photos are very simple in composition, so every little piece of dust, any crease or light reflection or shadow will be noticeable and distracting. So my job is to avoid all these pitfalls while creating interesting images.
Here are a few examples of different approaches to present products:
Using colour to attract attention:
The standard white background product image, but with a little twist….
The natural “lifestyle” look: