Creating look books for brands is something I want to do more in the future! What I like about it particularly is that it combines pretty much everything I am passionate about in photography: portraiture (especially environmental on location), fashion and street photography (check out my candid street photography on www.wh-streetphotography.com!).
For this shoot I wanted to use a location I have been cycling past quite often before. It is just some bridges and footbridges across the North Circular Road in London. There is literally nothing beautiful around there; I don’t think this location has ever been used for a photo shoot. But that is exactly what I am thriving on. I knew there would be some great images to be made, with the right framing and lighting. I think changing or enhancing a scene with lighting and capturing an image that you can’t see with the naked eye brings back a bit of the magic, that I am missing from developing film in the past!
Furthermore what I really enjoyed is finding three different setups within 5 min walk. In my opinion you could think these three locations were shot on three different days, when actually we did all of it in about 2 hours!